I think this is a good thread.
I really think they expected to get Fowler, and underestimated what most other past GM's for the Jays have said, which is that it's not that easy to get guys in Toronto.
It was a tough first off season for them, they read the market horribly and I really think, whether planned or not, they should be entering a rebuild immediately. However, they would get run out of town for doing that so they're in a somewhat precarious position. Best hope for this team is that they're awful in the first half next year and can unload some players (they have plenty of assets)
Longer term, I'm hoping that Shapiro/Atkins can do a better job of bringing in FA's, which is pretty important to succeed, especially in the AL EAst, given they likely won't be picking dead last every year like some of the better low-budget success stories of late