Okay, just to preface this, I should drop a triple disclaimer here; the tweets at the bottom of the page are from some random dude on twitter, the article about it was written by Stoeten (I accept my ban), and the source behind it all is old-man McCown. But for whatever it's worth, eh? On with the news:
McCown: “May Not Be A Real Limit” To Payroll, Rogers Intends To Use Jays To Burnish Image
Posted on November 19, 2014 by Stoeten
Very interesting stuff from Tuesday night’s edition of Prime Time Sports on the Fan 590 here in Toronto, in which Bob McCown offered his take on the conversations he says he’s been privy to within the halls at Bloor and Jarvis, and what his understanding is of how new CEO Guy Laurence intends to do business with respect to the Jays.
In short: if true it’s very, very, tremendously good news for Jays fans.
The key points: the club wants to spend — they’ve already budgeted for an increase — and ownership is willing to go over-budget if the right deal comes along. Better still, the club specifically wants Jon Lester, but is concerned about the seven-year term he’s asking for. That would almost seem to be more a Beeston concern, though — i.e. the policy — as Rogers, if we’re to believe it, sees tremendous value in repairing their reputation, and thinks that standing behind a well-funded, successful Blue Jays club could be a great way to help do so.
Don’t just take my word for it, though. Here is the full quote from near the beginning of the segment you can hear here, as McCown lays a bunch of inner-workings stuff on co-host Ken Reid before, just as quickly as our nugget of a tangent began, the conversation slips back into typical Toronto radio hockey talk nonsense.
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REID: So you produce a winning team and everybody loves the owner. Which we see in pretty much every team that wins. Is that what you’re getting at?
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REID: That would be going against the five year plan. But would this — I’ll call it a P.R. move — would that be enough to bend it?
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REID: They’re going to have to break that egg at some point. I don’t know if it’s this year, but at some point you’re going to have to just realize that the price of doing business is as much term as it is money — because term is money. I’ll take $20-million a year, but I want it for eight years, not for five, so… that’s 60-million bucks.
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So… weird. It’s like I’m getting deja vu here, and not just because I’ve whined forever about how all the talk we hear about term in these free agent dealings is just a shorthand for more money — as in: Russell Martin didn’t choose the Jays because he really wanted a five year deal more than a four-year one, he did so because the five-year pact was worth $82-million, and the four-year one was topping out around $70-million.
No, I’m getting deja vu because it’s like so much of what’s being talked about here is lifted straight from Kelly Pullen’s October Toronto Life cover story on Edward Rogers III, as well as — if I do say so myself — my own thoughts pivoting off Pollen’s work (which you can see by way of last night’s Presented Without Comment…, in the bottom post at this link).
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Reflecting on Pullen’s passage, I added: “The fact alone that they hired Laurence in part on the basis of upper management’s concern for the brand — unlike the complacent preceding years — would seem good news for Jays fans given what should be obvious about how a well-funded and successful club would reflect on ownership, as opposed to the perception that currently persists.”
Pullen later explained that “Laurence believes that the NHL broadcasting rights are a project the entire company can rally behind, and one that can be leveraged to help resuscitate the Rogers brand. The rights may not substantially raise ad revenues, but Laurence is hoping they’ll translate into increased revenue in cable and mobile.”
I suggested that, “in theory those same ideas should apply to the Jays, [even] though the parallels are not perfect.” In fact, I later concluded that “if ‘critics of the NHL deal [who] say it has quickly transformed Rogers from a communications company into a sports marketing company‘ are right, in addition to the company’s greater willingness to take risks, and the keenness on un-poisoning their brand, fans can at least feel a little hopeful that sports and the marketing of their teams might now be a central focus of the behemoth, I think. Even those who are fans of the ‘wrong’ sport.”
That would seem to be precisely the same message McCown is conveying. Of course, in this case it’s coming from a much more reliable — if not wholly reliable — source than my attempts to make sense of how what Pullen was telling us related back to the Jays.
It all sounds pretty awesome to me. Especially the notion of an ownership that — at least for whatever short amount of time Guy Laurence is going to be here — might genuinely grasp the full breadth of immense benefits that being a team that can go out and sign a Jon Lester, and could keep him for more than a half-decade without allowing his contract to strangle the budget, would bring.
As always with this stuff, though, I’ll believe it when I see it. Maybe this is all just a cynical ploy to get people to think twice about renewing the season tickets they didn’t bother to when they say how much the prices were going up. But after Russell Martin, and the club’s first real foray into the big-dollar free agent market in forever, I’d be lying if I said I wasn’t at least a little bit more inclined to think it possible than I was a week ago.
I hate to get carried away, but it’s a hell of a feeling.
Why not us?
Now go get Jon Lester.
"Bob McCown just said that their is a sense that new CEO Guy Lawrence wants to improve the image of Rogers and he wants to do that by (1/2)"
So you can take whatever you will from all of that.
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