I think this results in TSN getting the Raptors and that in combination with them hyping the s*** out of Wiggins/Thompson/Olynyk/Nicholson/Bennet etc. leads to them making basketball remarkably relevant.
They made the CFL a big deal, we know they have the best and most polished broadcast abilities. Is it really that much of a leap to think that if they direct all of their focus on it, that they can't make it huge given the upswing in Canadian talent right now?
Hell, if Ujiri lives up to his potential and his billing, and the Raptors become good, I don't have a hard time believing that the Raps could outrelevant the Leafs and hockey in Toronto and maybe even Canada in this circumstance, a la early 90's Jays.