Big contacts will continue. The market has been established. One major factor is more teams being in the playoff hunt. That means more casuals, more revenue.. higher franchise values.
Teams like SD and Tex aren’t even big market teams and were pretty ho hum 10 years ago. Besides the major markets, you may see another team enter the fray.
I don’t really remember Det going for it as BTS said other than one off season where they spent a little and people were like what’s this. This is not like Tex and SD who had some big contracts not look good this year and they were right back at it.
Yes, it would be great if entry franchise was like the Houston Astros and did it the “right way”.. but that’s just not how it goes