Eh, I'm not too sure about that statement. I mean sure, it's not like they weren't making money off the team. They had the TV rights and the naming rights of the stadium, didn't Rogers buy the Jays for like less than $200 million? That's not even one year's payroll.
And while, sure, we've had our share of incompetent GMs who, when given the budget blew it all away - the blame is shared by everyone (Rogers included) for only having 2 playoff appearances in 17 years. For a market this big, no excuses for this. Beeston is great, what he's done for this org way back when was invaluable, but it's no secret that he was beyond his time in the past decade. Rogers kept here for far too long, with a market this big we should have had 2015 occur much earlier.
With that being said, they've turned it around since 2012 putting more faith in AA, believing in the team in 2015 to approve Tulo and Price payroll hits, and hiring Shapiro - and I think 90% chance the next owners are a step down.