Well Uber does it.. But we have all known that from day 1 and that is Uber..
However, what if a weekend evening movie is normally $10 and advertised that morning as such, you are taking your chica to go see a movie you budgeted $20 for the tickets. You get there, wait in line, get to the ticket booth and the pimple face teenager says that will be $25 dollars per ticket or $50 dollars for both of you. VdubMVP was just here with his whole family and bought out 3/4 of the the theater for the 5th time.
Wouldn't you think that is messed up??