The weird thing is I remember a point in time a couple years ago that ads were not played at all on the mlb at bat app for phones. Then in the last few years there would be a 30 second add before each and every highlight, frequently the ad was longer than the 'highlight' that is ridiculous.
MLB doesnt need f***ing ad revenue to stay afloat, let the free version of the app show all highlights in HD 60 FPS with no ads for free, and then charge for a premium to be able to watch/listen to all games for the whole season. Also just work on the app in general, it's almost perfect as is other than the s*** i outlined already. You can't even share links to the highlights via the app.