2013 was being hyped us a a team that would dominate the AL East and would be a top team. Hell, they even made the Jays vegas favorites to win it all.
I mean, we just added last year's Cy Young winner (Dickey), a guy that's an ace when healthy (JJ), a guy who was hitting amazing the year before and is the type that wouldn't massively benefit from roids (Melky), and a guy considered a top tier leadoff hitter (Reyes) going into that year. People were really hyped.