Disgraceful is a bit over the top but yea mid-week promotions you'd think would be a no-brainer. Shapiro just fixing Beeston's laziness.
You have to give them credit though, their marketing team did a Grade A job rebranding the team with an awesome logo just prior to the Dickey/Marlins trades and created a ton of buzz in the city. Probably every other household owns at least a hat or a shirt because of it. I see more Blue Jays merchandise on the street today and in stores than ever before.