FWIW I ran into my account representative with the Jays (sales rep for my seasons and ticket packs) 2 days ago. Asked him about the Martin signing and if it had caused a spur in ticket sales. He basically said no - people are waiting for Melky to be resigned. Many ticket pack holders have said once he resigns, they resubscribe.
His reaction was that he was surprised by how many people were hung up on Melky and that even if the Jays don't resign him in particular that they expect to be involved in other FAs that "are just as good". He said that he fully expects us to be active in FA signings and said don't be surprised to see "2 or 3 more signings" - of course that doesn't mean 2 or 3 top FAs, but his point was that there's money to be spent to bring in players to help them win.
Most importantly he echoed comments about the commitment from Rogers. He spoke of the fact that the new CEO was transitioning last year and wasn't fully comfortable committing dollars to a product he didn't really understand. This year he has shown clear support from a financial standpoint and the money is there to spend. This doesn't mean there's an "unlimited" payroll available obviously, but money isn't a constraint like it was last offseason. This is not the first time I've heard something similar from someone within the organization in the last month (and these same people admitted money was an issue last year during the season).
And before people say it's just a way for him to make sure I resubscribe, that's a non-issue. My tickets are locked in already so it's not just a sales job.
Again, anything Jays related you have to take with a grain of salt, but there's a clear change in "vibe" surrounding the Jays offices this offseason and a belief that front office has a boatload more flexibility.