Sure from a marketing standpoint it was a huge success, but the timing was always pretty bad. Practically everyone except for Encarnacion was coming off either a down year or a partial year due to injury. Hutchison and Drabek were to miss all of 2013. Their best prospects were in Double-A and below, so no help was on the horizon for at least a year or two. I understand they wanted to try to win with Bautista and Edwin, but the roster was not talented enough to go for it yet. Maybe if Lawrie had panned out, or Hutchison was healthy/effective, etc, but too many question marks and not enough certainty.