people keep saying that but I don't believe that. Maybe if they win the World Series again I could see it...but if they make the playoffs this year, season tickets will go up a bit for sure. However, it will still take a 2012 type off-season splash to keep increasing sales. This goes to the arguments that is happening above about casuals vs. baseball fans. The Jays need media hype to sell tickets. NOT Sportsnet hype, U.S. hype. Or the opposite, we need to be winning and get no U.S. hype (like the Raptors right now) so they can sell the "we'll show them how great of fans we have" angle. Marketing in Toronto is simple...the issue is that what it takes to market the team probably isn't a good winning model.