Attention. Would you rather be Milwaukee and never, ever be heard from or New York, who's always in spotlight?
The city needs more attention and exposure on a large stage mainly cause those two things are always a positive, but especially because Toronto is a legitimately good city. The ASG is going to help a ton, too. No one is going to sign with the Raptors because we're the 6ix or We The North or the ASG. But these little things add up and give us credibility, and when you combine them with playoff appearances, that's how you really build a franchise beyond the team.
We got a meeting with LaMarcus Aldridge. That's what I mean. Now, if we don't sign Durant, it won't be because "we're Toronto," it'll be because he simply had a better offer. Not because we aren't good enough.