No I think Blair said something along the lines that Gibby wants to have Travis turn the lineup over. I think that's why we also saw Barney hit behind Thole despite Thole being worse, Barney puts the ball in play and can turn the lineup over successfully.
Which is still stupid IMO, the best lineup you can roll with is similar to last year's lineup where you have:
Travis
Donaldson
Bautista
Encarnacion
Martin
Tulo
Saunders
Smoak/Upton
Pillar
Travis can get on and he has decent speed, prototypical leadoff guy. Then Donaldson can continue to get his atbats, and when Bautista's at the plate he's almost guaranteed that he has at least one runner on, and with Encrancion protecting him, it means he'll get lots of strikes and he's disciplined enough to lay off bad pitchers... also can run into homers like we've seen in his limited abs so far