Cameron ranks Bautista #27 in trade value http://www.fangraphs.com/blogs/2014-trade-value-20-11/
The article was posted July 17, 2014, his trade value has declined some since.
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27 Jose Bautista 33 TOR OF 4.8 2016 $28,000,000 35
In the first section, we had Edwin Encarnacion. Last section, we had Carlos Gomez. This section’s two-cheap-years-of-a-star player is Jose Bautista, who has evolved to remain an elite hitter even as his power has begun to wane over the last few seasons. His breakout years were driven by ISOs over .300, but his current .210 mark is closer to his pre-breakout norms, and yet, he’s still running a 151 wRC+. As the league has shifted more and more towards strikeouts, Bautista has moved away from them. His K% by year, since the breakout: 17%, 17%, 16%, 16%, 15%.
Even without 50 home run power anymore, Bautista remains a dominant offensive force, and he’s not a defensive liability either. As a +5 WAR player making $14 million per year, Bautista is near the top of the list in terms of short-term value. His age and the fact that he’s only got two years left on his deal limit the long-term upside, but there’s enough short-term value for it to not matter too much.
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Strasburg at 26, Matt Harvey at 25
Some time ago the Jays traded TWO fan favourites to San Diego. An AL home run champ and reigning GG shortstop to San Diego. Here's an analysis http://bluejaysway.com/2013/01/02/breaking-down-the-1990-blue-jays-padres-blockbuster-trade/
Of course AA is no Pat Gillick. But it is laughable to read here that trading Bautista will kill 2015 attendance. Attendance increased after the above trade and slightly decreased after the Halladay trade. And Bautista is no fan favourite on the level of Halladay or Fernandez. In fact, some people (myself included) think he is an egotistical bastard and clubhouse cancer.
And if AA will not trade Bautista because he is his 'golden signing', he shouldn't be GM.