IMHO Rogers prob cares more about making money than winning World Series titles
Making money doesn't REQUIRE winning World Series titles but fielding a competitive team that's actually fun/exciting to watch with players people like to cheer for certainly helps. With this team right now they are at serious risk of losing viewership (and therefore $) and have virtually no chance of winning a World Series. Bad position to be in, especially after investing all that money in facilities and payroll.